Fashion Photography
FUBU Forever: Iconic Brand Makes a Resurgence
The nostalgia is fierce with the new collaboration between New York streetwear brand FUBU and women-run apparel brand Sorella.
FUBU, an acronym for the slogan, “For Us, By Us,” rose to popularity in the 90s, but as they focused their efforts overseas the brand began to fall out of favor in the United States. After a few quiet years of their retro t-shirts making their way back through the streetwear circuit, FUBU teamed up with Sorella. Featuring that iconic 90s vibe, FUBU's new collaboration brings back some fan-favorite designs and fuses them with colorways native to Sorella.
Continue on for some brightly hued garments that will transport you back in time and don’t forget to check out the items for sale at the link below.
