In a world where fitness meets fashion, athleisure brands are redefining the way we dress for both the gym and the street. Eco-conscious, innovative materials and creative designs are at the forefront of an athleisure movement that promotes styling clothing that isn’t uncomfortable. The following brands have established themselves as the leaders for this trend turned wardrobe staple.
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This brand has quickly risen through the ranks to impress everyone with its body-sculpting designs, performance-enhancing materials and supreme durability. Gymshark's commitment to creating a community around fitness and health, through their engaging social media presence and support for athletes of all levels, adds an extra layer of appeal.
The world’s biggest sportswear and apparel company has been on everyone’s list of great athleisure brands since the 70s — that’s almost 40 years of experience! Nike has spent that time leading the market in innovation and they’re the go-to place for streetwear, athletic apparel, sport-specific gear and the very versatile niche of atheleisure apparel.
Founded in Germany in 1949, Adidas is one of the oldest sportswear companies in the world. Their apparel pays homage to classic styles while incorporating modern technology, which is very evident in their Adidas Originals collection. Whether you're hitting the gym, the court, the office or the couch, you’ll find a ton of Adidas gear that works for any one or all 4 of these activities.
Alo Yoga’s basic goal is to inspire everyone to fit more yoga into their lives. They specialize in luxury athleisure made of premium materials that offer unmatched comfort and style. It’s one of the brands you didn’t know celebrities were rocking in public. Hailey Baldwin, Gigi Hadid and Taylor Swift have all been spotted wearing Alo attire.
The root of Under Armour’s success is its dedication to infusing performance tech into everything it makes. The company, which was started by former University of Maryland football player Kevin Plank, has carved out a niche for itself with its moisture-wicking fabrics and heat-regulating gear that set a few standards in the industry. Not to mention, their list of endorsed athletes includes 4-time NBA champion Steph Curry, 2023 NBA MVP Joel Embiid and living NFL legend Tom Brady.
P.E. Nationoffers a bold, graphic approach to athleisure. With a nod to retro sports aesthetics, their collections are for those who like their workout clothes with a side of edgy, street-style cool. They’re a woman-founded, fashion first apparel company that has stayed committed to their vision and expanded their product availability to 40 different countries.
A subscription model that offers lower prices, a direct-to-consumer approach and data-driven product recommendations are where Fabletics shines brighter than the rest. The quality is top notch, but the customer experience is likely to keep folks coming back for more. Fabletics also has a long list of celebrity collaborations which includes Kevin Hart, Demi Lovato an Khloé Kardashian.
Lululemon has become synonymous with top-tier athleisure, offering a range of high-quality, stylish pieces that cater to both intense workouts and casual outings. What truly sets them apart is their attention to detail; from the high-quality, sweat-wicking fabrics to the flattering fits that make you feel confident and comfortable. Plus, their range of products is incredibly versatile, offering something for every type of activity, whether that’s a walk to the yoga studio or a coffee date.
Ideal for those who prefer their workout gear to have a luxurious feel, The Upside ensures you stand out in the gym for all the right reasons. The founder’s vision was realized during the atheisure movement’s infancy, which inspired the health-conscious, fashion-forward brand’s growth from an Australian startup to an internationally popular destination for atheisure wear.
Vuori takes inspiration from the Californian lifestyle, producing athleisure that's as laid-back as it is functional. Their eco-friendly approach and emphasis on comfort make their clothing a great choice for the environmentally conscious consumer.
Patagonia is deeply committed to environmental activism and sustainability and brings that approach to the way it makes apparel. They lead the fashion and apparel industries in the use of recycled and organic materials and places a strong emphasis on supply chain ethics. Aside form that, you won’t find many companies that make durable and reliable outdoors apparel like Patagonia does.
After an acquisition by Adidas and a re-envisioning of itself, Reebok’s product lineup now focuses on innovative athleisure wear that pays homage to its roots while pushing the boundaries of modern fitness fashion. Their collections offer a mix of classic and contemporary styles for the fashion-forward athlete.