There are few things as recognizable in the film industry as the Warner Bros. logo. The iconic shield and stylized WB has graced TV screens for decades, but the company is now ushering in a new era with a fresh design.

Check out the modern logo and take a trip down memory lane at some of the company’s most notable variations.

Here’s an iconic variation of the original Warner Bros. logo circa 1990.

Warner Bros. hired Pentagram, the world’s largest independent design consultancy firm, to modernize the logo. To achieve this, the designers thinned out the shield icon and put in a golden ratio. The historic blue was also made brighter.

The letters were redrawn for a better sense of balance.

The new Warner Bros. logo is fully rolled out, having been painted onto the iconic water tower.

Two versions of the logo were created: one a flat primary version and the other a more dynamic version.

One of the more notable aspects of Warner Bros. is how filmmakers have tailored the logo to fit the mood and tone of their films, leading to a variety of stylizations over the years.