

The Louis Vuitton Trophy Trunk is an amazing addition to competitive sports, and adds a special sense of class to an elite array of sportsmanship.
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The heavily respected Ballon d’Or (French for ‘Golden Ball’) is an award that commemorates the best player in world football every year. It has been presented by the French magazine France Football since 1956, and is the most prestigious individual award the game has to offer. Louis Vuitton unveiled this beautiful trunk during the 69th ceremony and blessed the soccer world with its iconic monogram canvas. The detail exudes the grandeur of both the highest honor in soccer and artistic luxury craftsmanship.
LV has supplied the FIFA World Cup with a custom trunk every four years since 2010. Each trunk is expertly crafted to keep the World Cup Trophy safe and stylish, and adds a bit of flair to the trophy as well. The trunk weighs roughly 14 pounds and is forged with 18-carat gold and malachite crystals. It’s brilliant design offers a refined and immaculate way to not only transport soccer’s most coveted prize, but also showcase the essence of global victory.
In 2024, Louis Vuitton partnered with the Australian Open and exhibited their official Trophy Trunk to the world. LV created two monogram trunks: one for the Daphne Akhurst Memorial Cup, which represents the women’s tennis championship, and one for the Norman Brookes Challenge Cup for the men’s. Decorated with microfiber blue to match the tournament’s signature colors, each trunk brandishes the official ‘AO’ logo right beneath the lid.
In 2022, Louis Vuitton proudly presented the Davis Trophy Travel Case for its third consecutive year. Unlike most of the other Trophy Trunks, this one is designed with a unique circular base in order to complement the shape of the Davis Cup.
Reigniting the partnership with the Rugby World Cup, LV incorporated its Trophy Trunk with the Webb Ellis Cup which commemorates the champions of the French rugby league. Its Roman Numeral adaptation for the event marks a luxurious time in rugby history, including a Pantone blue alongside the trunk's masterful detailing.
While the most competitive sports are known to be played on a court or field, Louis Vuitton finalized a groundbreaking collaboration for gamers abroad. In 2019 LV debuted the first ever esports Trophy Trunk to celebrate the champions of the League of Legends tournament. LoL is one of the most popular esports titles where the top players take home prizes in the millions. This trunk was presented in both the Paris and Shanghai LoL tournaments.
The Louis Vuitton Trophy Trunk is one of the smartest decisions LV has ever made. Not only have they aligned their brand with the upper echelon of modern entertainment, but each of these events attract millions of viewers worldwide. From a marketing standpoint, it is an investment that returns itself 100-fold, but from a cultural perspective, it's another extension of elite fashion making an imprint in other industries.