8 Ways Grocery Stores Trick Shoppers Into Spending More

The traits of a nice grocery store usually center on the store's variety and organization, but there's a handful of other tactics grocers use that are specifically designed to tempt shoppers into spending more money.

Continue on for a look at 8 different grocery store tricks designed to fill up carts.

Essentials are located in the back

If the essentials are the furthest thing from the entrance, shoppers are more likely to be distracted by something else in one of the aisles. The meats and dairy are always at the far back of the store.

Staple items are priced low

Bread, milk and eggs are often among the cheapest items in the grocery store, partly because they are purchased the most often. Stores use low prices on popular items to lure customers in, which makes them likely to purchase the rest of their groceries in the same place.

Name brands are positioned at eye level

The middle section of shelving is not only the most expensive for suppliers, but it’s also the most sought-after since they're the first thing shoppers see when looking up from their carts.

Bakerys are placed near the entrance

The smell of it freshly baked breads, cakes and other treats induce a comforting feeling. No wonder grocery stores start baking before they open at the beginning of the day – the savory smells linger near the entrance.

Stores trust customers to self-weigh certain items

In theory, control over exactly how much you buy should make it easy to save money. Unfortunately, most people are horrible at estimating the weights of random items and professionals at eating with their eyes. Bulk coffee and candy sections are great for retailers because they make it easy to fill a bag to the brim.

Floral sections are on full display

Flowers may not be what most people go to the grocery store for, but the bright colors and sweet smells can brighten moods and lower anxiety. That's the perfect combo to put shoppers in the browsing mood.

Produce is located at the front

Psychologically, the bright colors and fresh feel of the produce section puts shoppers in a more positive mood. That’s why it’s typically closest to the door.

Fun-sized items cost more

The convenience of those smaller cans of soda is great, but it comes at a price. The unit cost of these individually and smaller portioned items is typically significantly higher than buying in bulk.

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