Blogger Turned Entrepreneur Niomi Smart Uses Her Smarts

Blogger Turned Entrepreneur Niomi Smart Uses Her Smarts

British-born fashion and beauty blogger Niomi Smart’s entrepreneurial streak began when she started her YouTube channel and self-titled blog in 2013. Since then, she’s amassed 1.5 million followers on Instagram, co-launched subscription-based healthy snacks service, SourceBox, and in 2018 released a beauty and wellness collection exclusively with drugstore retailer, Boots.

Check out this selection of stellar outfits from her Instagram and give her a follow at @niomismart.

Smart looks stunning in this periwinkle jacket and matching pants.

Outfit: Beulah London

While driving through the Tuscan countryside, Smart came across this beautiful field of poppies — too irresistible to not take a few pics.

At the end of 2018, Smart became the proud mother to this furbaby cockapoo named Noodle. Fortunately, Noodle makes occasional cameos on her Instagram and YouTube channel.

Even while working out, Smart manages to look fashionable. Along with her bread and butter fashion and beauty posts, she also frequently posts about working about because of her passion for healthy lifestyles.

Smart isn’t just an influencer for beauty and fashion — she also works to make a difference. She donated this jacket to the Women for Women U.K.’s #SheInspiresMe Car Boot Sale in London.

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