11 Howard, a 221-room boutique hotel in New York City’s fashionable SoHo district, combines cutting-edge Scandinavian design with socially conscious hyperlocalism. More than just an ideal vantage point for downtown exploration, the property is an art spectacle in itself and a community hub partnered with a range of local businesses and nonprofits.

11 Howard describes its raison d’etre as “conscious hospitality”, which begins with the property’s design—a collaborative creation between Anda Andrei of Anda Andrei Design and influential Danish firm Space Copenhagen—then extends to its intuitive, discreet flow of service, which incorporates technology for self-check-in and smart room service delivery.

Add to that world-class food and beverage offerings by famed restaurateur Stephen Starr; a dynamic co-working space, the 11H Collective; collaborations with standout contemporary artists, such as Katie Yang, Dan Attoe, and Hiroshi Sugimoto; and involvement with a number of nonprofit organizations and businesses (Global Poverty Project, Conscious Commerce, and others) in an effort to give back to the community and to the world, and you have an unrivaled downtown hub—cool, creative, and always conscious.