These days, the fashion world always welcomes new ways to stay fly while getting fit. H&M decided to partner with Singer-songwriter RAYE and soccer legend Zlatan Ibrahimović for its Move collection – a line of fashion forward athleisure gear inspired by HIIT training.
Continue on for a better look at the women’s H&M Move collection, modeled by RAYE.
Photography: H&M
To celebrate the campaign’s launch on January 24, 2024, RAYE hit the stage (in an H&M Move sports unitard) for an intimate, invite-only performance of her biggest hits. There were a variety of music, sports and fashion celebrities present in London to vibe alongside RAYE and DJ Julie Adenuga.
The women’s side of the H&M Move line features body-enhancing shape wear and fashionable oversized apparel. Pieces from H&M Move are constructed from two proprietary fabric technologies —DryMove™ for wicking away sweat and ShapeMove™ for superior support.
For this campaign’s official photos, RAYE posed with a couple of her best friends who also work as dancers on her world tour.
The women’s collection features almost 30 different pieces. You’ll find sports bras, leggings, jackets, as well as, a screw top water bottle and two different cross body bags.
H&M Move is available in stores and online. To see the full collection and grab a few items for yourself, head over to hm.com
Shop H&M Move