The guys of BTS have all taken their musical success to new heights with a slew of brand partnerships. In particular, these boy band members have taken a liking to fashion, and they’ve all served as ambassadors for at least one luxury fashion label.
Continue for a look at the latest fashion collaborations between BTS members and high-end fashion brands.
Jung Kook joined Blackpink’s Jennie, Kendall Jenner and Aaron Taylor-Johnson to promote Calvin Klein’s denim and underwear lines. The singer said that seeing himself on the world’s most famous billboard in Times Square, New York City in the United States, made him more nervous than performing for tens of thousands of people with BTS.
Photography: Calvin Klein
Photography: Calvin Klein
Luxury Jeweler Tiffany & Co. welcomed Jimin as a brand ambassador in 2023, mainly because of his modern sense of style. Alongside releasing his first solo album, Jimin plans to show off his personal approach to styling jewelry. His first campaigns will debut late in 2023.
Photography: Tiffany & Co.
Photography: Tiffany & Co.
Fans of BTS love the bright and colorful aesthetic of JHope’s wardrobe and so does Louis Vuitton. They brought him on as a brand ambassador to promote upcoming campaigns and his global audience couldn’t be happier.
Photography: Louis Vuitton
Photography: Louis Vuitton
In January 2023, Valentino added Sugar to its group of ambassadors, called Di.Vas, to promote the brand’s essentials line. Both Maison Valentino and Sugar's passion for fostering inclusion and diversity made this partnership a perfect match.
Photography: Valentino
Photography: Valentino
The rumor mill started to buzz when RM sat front row at Bottega Venetta’s show during Milan’ Fall/Winter 2023 fashion week. Now their partnership is official RM and creative director Matthieu Blazy have already begun promoting their work on Instagram. Look out for RM’s campaigns during the spring and summer seasons.
Photography: Bottega Veneta
Photography: Bottega Veneta
V of BTS joins fellow Korean celebrities Lisa from Blackpink and actor Park Bo-gum as an ambassador for French fashion brand Celine. The brand’s first photoshoot with the K-pop sensation shows him portraying the classic Hollywood bad boy while wearing the brand's fresh spring and summer designs.
Photography: Celine
Photography: Celine
Back in 2021, Louis Vuitton signed the entire group as brand ambassadors to promote the fall/winter 2021 collections. LV’s late creative director Virgil Abloh designed the collection and brought BTS on to help transform the preconceived perceptions of dress codes.
Photography: Louis Vuitton