Fashion and personal style are ever changing for every person, largely because of the swings in trends that happen every day. Looking back at fashion's history in the U.S., huge shifts in societal views, technology and business have all played a part in shaping history.

Continue swiping for an in-depth look at how modern fashion has taken shape from the 70s until now.

Danny Masterson, Topher Grace & Ashton Kutcher in "That 70s Show" (1999)

The 70s

The peacock revolution came to a head in the 70s changed the status quo and allowed men to wear bold prints, bright colors and longer hair. It was part of a move towards gender neutrality in both mens and women’s fashion. It’s the time period where t-shirts, jeans and sneakers became a default American casual outfit. The rise of synthetic fabrics made fashion more affordable and as the decade raged on and different styles we consider essentially 70s were born. This includes raglan t-shirts, flare-legged pants, leisure suits, and turtleneck and blazer combos.

Photography: NBC

Cover art of "Delirious" by Prince (1982)

The 80s

Following the counterculture movement of the 60s and 70s, fashion became a lot more individualized. Extremely bright hues, extravagant permed hairstyles and strong silhouettes became the norm in both business and casual settings. Power suits with shoulder pads caught on for men and women, but so did acid wash denim and basketball sneakers. Popular music and people also influenced fashion in a major way during the 80s. The classic punk and hip-hop styles took hold when Prince, Michael Jackson, Princess Diana and Grace Jones hit their heights of popularity.

Photography: Warner Records

Will Smith and Tatyana Ali on "The Fresh Prince of Bel-Air

The 90s

The boldness of the 80s resulted in an early-90s fashion landscape full of creativity. Grunge looks in the early 90s featured knit beanies, band t-shirts, worn-in Converse All-Stars and destroyed jeans. The mid-90s Britpop movement brought back popular 60s styles and brought nightclub wear like button up shirts and mini dresses to the forefront. Hip-hop inspired late-90s fashion which featured fitted baseball caps, athletic shoes and other athletic garments like basketball shorts, tracksuits and hoodies. Workplace culture around style relaxed during the 90s and many of the fashion staple, like denim, khakis, minimalist designs and sneakers, ended up redefining what business casual means. While early 90s fashion carried over the bold and colorful palettes of the late 80s, the mid and late-90s became more muted, favoring darker tones.

Photography: NBC

Lil' Wayne for BAPE

The 2000s

This decade was marked by globalization and the rise of fast fashion which gave more access to runway-inspired designs through retailers. Unlike the 90s, fans influenced by their favorite TV characters’ style choices could find identical garments inside department stores like Macy’s and J.C. Penney, or clothing retailers like H&M and Zara. In 2004, H&M and Karl Lagerfeld (creative director of Chanel at the time) collaborated on the very first high-fashion/fast fashion collaboration. The bold move ended up setting a trend that designers and retailers still follow in the 2020s. Quite a few style cues from the 70s ended up shaping much of the early 2000s, such as low rise, slim fit, bootcut and frayed denim, tie-dye shirts, shaggy haircuts, large afros and huge belt buckles. As part of the transformation of casual wear, hip-hop culture left a heavy mark on the decade as well. Mid-top sneakers, baggy jeans, athletic accessories, du rags, fitted caps and oversized t-shirts are all part of this aesthetic.

Photography: BAPE

Kim Kardashian

The 2010s

Anyone who wanted an audience could have one by posting their own outfits, and this naturally led to more maximalist looks full of vibrant colors, clashing patterns and statement pieces — similar to the peacock revolution that spanned from the 50s to the 70s. In addition, streetwear and athleisure looks were fully embraced by high-fashion houses like Gucci and Louis Vuitton to create a new class of high-end fashion.

Photography: Flickr/Lloyd Kline

Kanye West

The 2010s

Companies across industries shifted their approach to marketing when e-commerce shops and social media sites, specifically Instagram, became usable tools. New tactics changed both the way products were advertised and sold. Fashion brands could now collaborate with well-known celebrities, popular Internet personalities and micro influencers with smaller audiences to create new products, market existing ones and connect more directly with audiences.

Photography: Flickr/Heather Byrd

Zendaya for Maison Valentino

The 2020s

A lot of retro themes returned during the top half of the decade — the 90s grunge look, 80s power suits, and flared leg pants and athletic sneakers from the 70s. Also, prime for a comeback, Y2K fashion makes one of its first return to modern fashion through items like low-rise jeans, mini skirts, wearing dresses as tops over jeans, and of course UGG boots.

Photography: Valentino

Donald Glover and Maya Erskine in "Mr. & Mrs. Smith"

The 2020s

The COVID-19 pandemic had a major impact on the most recent era of fashion and personal style. Cozy fabrics, relaxed fitting garments became staples of wardrobe regardless of age group and there’s been more of focus on the balance between comfort and style. Shoppers also have it easier than ever before as social media sites like instagram and TikTok have built entire e-commerce shops into the app so influencers can sell directly to customers.

Photography: Amazon MGM