Since the new rule allowed them to monetize their name, image, and likeness, some college — and even high school — athletes in various sports are making serious money. NIL deals for women's college basketball players increased by 186% in 2022, according to Sponsor United's report on the 2022–2023 basketball season.

Women's basketball interest is at an all-time high, so here are some of the top NIL-earning players as of May 2023.

Juju Watkins

Follower Count: 227K

College: USC Trojans

Judea "Juju" Watkins graduated from Sierra Canyon School in Los Angeles as a five-star recruit and the Naismith High School Player of the Year. Watkins earned the Los Angeles Times Girls Basketball Player of the Year award during her junior season after averaging 24.8 points and 10.3 rebounds, leading the Trailblazers to a 30-2 record. She signed with Klutch Sports for NIL representation, becoming the first high school star to do so.

Photography: Instagram/@jujubballini

Jada Williams

Follower Count: 717K

College: Arizona Wildcats

Five-star recruit Jada Williams committed to Arizona from San Diego's La Jolla Country Day School. She was the team captain and Most Valuable Player or Co-MVP all four years of high school. Williams is believed to be the first high school girls' basketball player to sign with a national brand. She also won gold medals in the 2021 FIBA Americas U16 Championship and the 2022 FIBA U17 World Cup.

Photography: Instagram/@cbg.jada24

Jaden Owens

Follower Count: 253K

College: Baylor University

Jaden Owens was chosen for the Baylor Bears' 2022 Academic All-Big 12 first team. Owens attended UCLA for one season after graduating from Plano West High School in Texas. As she works to complete her communication degree, it seems her studies have helped her solidify one of collegiate athletics' most significant social media followings. More than 254,000 people follow her on Instagram, and 144,000 people follow her on TikTok.

Photography: Instagram/@jadenowens13

Kamorea "KK" Arnold

Follower Count: 15.4K

College: UConn Huskies

Kamorea "KK" Arnold is the No. 8 player in the Class of 2023 according to epsnW's HoopGurlz rankings. She chose the University of Connecticut over Baylor, Duke and South Carolina, and is confident in her decision despite her many offers. In recognition of her achievements in high school hoops, she received the 2021 Associated Press Wisconsin State Player of the Year and MaxPreps Wisconsin Girls Basketball Player of the Year awards.

Photography: Instagram/@kamorea_2023

Mikaylah Williams

Follower Count: 31K

College: LSU

Mikaylah Williams is the Cclass of 2023's top consensus female basketball recruit. Williams maintains a 4.0 GPA and was named Miss Basketball by the Louisiana Sports Writers Association, Louisiana's Gatorade Player of the Year, and one of five finalists for the Naismith National High School Girls Player of the Year. Williams signed her first major NIL deal with Gordon McKernan Injury Attorneys and is also represented by Family First Sports.

Photography: Instagram/@mkwill12_